The fastest free URL shortener with QR codes, real-time analytics, custom aliases, password protection, and expiry dates.
Free to use · Terms apply
Everything you need
Every tool you need to shorten, brand, protect, and track your links — all free.
Paste any URL, get a clean short link in under a second. No account needed.
Memorable links like /your-campaign get 39% more clicks.
Every link gets a high-res QR code — ready for print, packaging, or events.
Track clicks by device, country, browser, OS, and referrer source — live.
Gate your links behind a password. Perfect for private content and team resources.
Set a link to auto-expire on a date. Ideal for flash sales, events, and promos.
Manage all your links in one place. Search, edit, toggle, and delete anytime.
See exactly which countries your clicks come from and optimize accordingly.
Integrate shortening into your app or workflow with a clean JSON API.
Simple as 1-2-3
Drop any long link into the shortener above. Works instantly — no account needed for basic use.
Add a custom alias, password, or expiry date in Advanced options. Hit the button — done in under a second.
Copy the link, download the QR code, or share to social. Log in to see every click tracked live.
39% More Clicks
Branded short links consistently outperform raw URLs in every channel.
Track What Works
Real data on devices, countries, and referrers — stop guessing, start optimizing.
Build Trust
Clean links look professional and credible. Messy URLs get ignored.
Offline + Online
QR codes bridge physical media (flyers, packaging, menus) with digital analytics.
39%
More clicks on branded links
<1s
Average redirect speed
6
Analytics dimensions tracked
∞
Links, always free
Social proof
"Finally a URL shortener with real analytics — no paywall. The QR code feature alone saves me hours every week on campaign prep."
Sarah Chen
Digital Marketing Manager
"Tested 6 different shorteners — Universal ShortLink won every time. Fast, clean, reliable. The custom alias feature is exactly what I needed."
Marcus Rivera
Growth Hacker & Consultant
"Password-protected links changed how we share internal docs. Simple, secure, no bloat. This tool does exactly what it promises."
Aisha Okonkwo
Content Strategist
FAQ
More questions? See the full FAQ →
Join 1.2 million users. Free forever. No credit card. No limits on basic links.